Tully’s | Product & Website Copywriting

I was tasked with developing the ‘voice’ for fledgling New Zealand gardening company Tully’s, writing all product copy for the young brand’s nascent range of simply brilliant garden ‘Tuckers’ and ‘Blends’ and penning all copy for the Tully’s website at www.tullys.co.nz.

‘Tully’s Tale’ Website Copy

Like most great things, Tully’s simply brilliant range of gardening Blends and Tuckers grew out of love. Well, that and a mutual passion for the many-splendored glories of gardening.

Created by husband and wife duo Malcolm Woolmore – a nurseryman and plant propagator – and wife Trina Tully, a glam garden designer to the stars, the Tully’s twosome is totally and utterly passionate about plants.

Tully’s is their way of sharing their secret weapon heritage formulas with the world. Formulas based on generations of hard-won green wisdom and packed with lush, locally sourced renewable ingredients to nourish and nurture your garden.

Tully’s tale dates back to the swinging sixties, when the first seeds of Malcolm’s Lyndale Nurseries were sowed. Since then, hundreds of millions of plants have thrived in these secret recipe blends, blossoming into what we now call Tully’s.

This budding gardening brand is Malcolm and Trina’s way of bringing their hard-won gardening nous to your backyard, with the green-fingered, garden fanatical couple selling an unrivalled range of highly efficacious plant foods and soils.

The growing Tully’s range features six professional quality Blends and two plant Tuckers for beautifully bonny plants, containing everything your flowers, veggies, shrubs and grubs need for a jolly good square meal.

From renewable composted pine bark to New Zealand harvested peat, Tully’s Blends and Tuckers contain only the best quality ingredients, so that you can give your garden just as much as you get out of it.

Tully’s Organic Blend product copy

Our 100% organic potting mix puts the hip back into hippy, sending little seeds – and budding young cuttings – safely on their way to perfect health and happiness.

Containing only natural ingredients, with absolutely no chemical nasties, Tully’s Organic takes the very best of what Mother Nature has to offer and gives her a little helping hand.

Simply plant your seedlings in Tully’s Organic before replanting them in Tully’s General Potting as they mature. Or add Tully’s Organic to existing garden beds to boost soil structure, nutrition and quality for beautifully bonny plants.

Tully’s Organic is also gorgeously fluffy and lightweight for ease of use, making it a gardening Godsend for pots and containers that won’t break your back. Altogether now: breathe…

Want more hints, tips and gardening tricks from the green-fingered guys and gals at Tully’s? Get down and dirty at www.tullys.co.nz.

Tully’s Kitchen Garden Blend product copy

Make other kitchen gardeners green with envy with Tully’s Kitchen Garden, a recipe for enviably healthy herbs and über scrumptious salad greens.

Kitchen Garden is an all-natural blend of organic ingredients, combining nutrient-packed worm castings with humus and top quality New Zealand peat for great aeration and drainage.

Simply fill your garden beds or veggie patch with this luscious mix before planting for taste-the-difference crops. Or combine with Tully’s Veg Vigour to give your edible garden a little extra va-va-voom!

If you’ve already filled your garden beds, just top up with Tully’s Kitchen Garden before planting them for really quite ravishing results. So release your inner chef, get your green fingers on and sow the seeds of a garden fit for a true gourmand! Your taste buds will thank you.

Want more hints, tips and gardening tricks from the green-fingered guys and gals at Tully’s? Get down and dirty at www.tullys.co.nz.